Preserving your reputation
With headlines screaming about fraud, corruption, terrorism and workplace violence, crises of disturbing magnitude may land at your door with no warning. If so, Greg can offer ongoing advice to both board members and executives to help preserve your reputation. He has trained four spokespersons for appearances on 60 Minutes.
During a prior career as a journalist — including a post as an investigative reporter — Greg interviewed numerous executives and public officials in compromising positions. You will benefit from this expertise.
The first step is setting up a plan. (Unfortunately, most companies don’t do that until a crisis strikes.) We can teach the rules of engagement and help you manage the media and their expectations.
Here’s a “sneak” preview of recommendations:
Tell as much as you can and tell it fast
Centralize the source of information with an effective and well-informed spokesman, usually the chief executive
Deal with rumors swiftly
Make as much available to the press as possible
Update information frequently
Stay on the record
Never lie
Here is a brief video (just 39 seconds long) showing you how to handle a crisis:
Contact Greg to learn how he advised four spokespeople appearing on 60 Minutes.