About Greg Stone

Greg Stone carries “street credentials” from the years he spent as a journalist. He began his career as a writer at Time Inc. in New York and later worked as a TV reporter in Minneapolis, Boston, and on PBS. Greg estimates he has conducted 15,000 interviews. His professional honors include three Emmy nominations. 

Turning down an offer to anchor at CNN in New York, he founded Stone Communications in 1989. Since then he has consulted for a wide range of global leaders. Representative clients include Ancestry.com, Arbor Networks, Capital One, Citizens Bank, Dunkin’ Brands, Fidelity Investments, Harvard Medical School, IBM, Lego, Massachusetts General Hospital, McKesson, MIT, 3M, Timberland, and many politicians. He is also a frequent guest-lecturer at Harvard Business School. Clients have called him a “secret weapon in my back pocket,” at once “tough and reassuring, managing executives to message.”

Paper Angel Press published his mystery novel Dangerous Inspiration in January of 2023. The story takes place at an elite artists’s colony in the Northeast Kingdom of Vermont, where a detective-turned-novelist unearths many secrets.

Greg is the author of Branding with Powerful Stories: The Villains, Victims and Heroes Model, an outgrowth of his seminal Harvard Business Review article about the irresistible lure of villains in communication. He also wrote the acclaimed book Artful Business: 50 Lessons from Creative Geniuses, designed to stimulate the imaginations of thinking managers, and he is an experienced speaker at corporate events.

Ever curious about other cultures, Greg studied French, Italian and German as an undergraduate, earning an AB degree with honors from Harvard College, followed by two master’s degrees from Columbia University in journalism and business.

Greg resides just outside Boston with his wife. Their daughter is in medical school and their son recently graduated from college. The family includes a rescue dog who rarely barks.