We will help you craft convincing stories, then we can teach your spokespeople how to convey these colorful messages to customers, internal audiences, or the media.



Representative Projects:

  • Helping an AI startup define its brand

  • Teaching leading scientists how to explain their research

  • Media-training professors at leading business schools

  • Advising four spokespeople appearing on 60 Minutes

  • Coaching Fortune 20 managers on executive presence



As an experienced interviewer, Greg can conduct a strategic branding “audit” for your company – based on conversations with employees, clients, competitors, vendors, reporters and bloggers. At the end of the process, we will generate telling messages and recommend powerful tactics that you can implement immediately.


Greg does extensive research so he can conduct a meaningful dialog with the business leaders he trains. Emerging with increased confidence, clients have called him a “secret weapon in my back pocket,” at once “tough and reassuring, managing executives to message.” When he arrives in your conference room, you will benefit from his extensive journalism experience as he videotapes and critiques your responses to targeted questions. We’ll focus on style and content — ranging from body language to word choice.


We will teach you how to use your voice as a tool, how to write with impact, and above all, how to relax. In addition, we’ll help you craft PowerPoint slides that will captivate, not torture, the audience. We’ll videotape your rehearsals so you can hone your skills as we critique your performance in a safe environment.


With headlines screaming about fraud, corruption, terrorism and workplace violence, crises of disturbing magnitude may land at your door. If so, Greg can offer ongoing advice to both board members and executives to help preserve your reputation. He has trained four spokespersons for appearances on 60 Minutes.

During his prior career as a journalist — including a stint as the investigative reporter — Greg interviewed numerous executives and public officials in compromising positions. You will benefit from this expertise.