Strategy


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Clients say Greg Stone offers a combination of intense creativity and probing analysis. With training from the Business and Journalism Schools at Columbia University and a background as a filmmaker, he will devise novel solutions for your marketing challenges.

As an experienced interviewer, he can perform a strategic branding “audit” for you – based on conversations with employees, clients, competitors, vendors, reporters and bloggers.

This field research will answer questions like these:

  • If your company did not exist, what would be missed?
  • What benefits do you offer?
  • What messages are you actually conveying?
  • How can you change those perceptions?
  • What problem(s) do you solve, and how?

At the end of the process, we will generate a deep analysis of your marketing and messaging strategies and recommend tactics you can implement immediately.