In training sessions Greg Stone will teach your spokespeople how to convey forceful, colorful messages — to internal audiences, customers or the media.
He does extensive research so he can conduct a meaningful dialog with the senior executives he trains, many of whom are at the C-level.
Clients emerge with increased confidence. They have called him a “secret weapon in my back pocket,” at once “tough and reassuring, managing executives to message.”
During the dozen years he spent as a journalist, Greg interviewed literally thousands of people from every imaginable occupation. When he arrives in your conference room, you will benefit from this experience as he videotapes your responses to targeted questions.
During playback he’ll critique both style and content, everything from body language to word choice. He’ll also teach you proven interview-survival techniques.
We offer workshops to teach you how to use your voice as a tool, how to write with impact, and above all, how to relax. In addition, we’ll help you craft PowerPoint slides that will captivate, not torture, the audience.
Headlines scream accounting fraud, bribery, embezzlement, hurricanes, layoffs, terrorism and war. And sometimes, crises of disturbing magnitude land at your office door.
Should you tell the media everything you know, or remain silent until your lawyers give you the go-ahead, which may never happen? Why not just run for cover?
During his prior career as a journalist, including a job as the investigative reporter at WBZ-TV in Boston, Greg interviewed numerous executives and public officials in compromising positions. He has shared this expertise with many clients, including three who faced interviews on “60 Minutes.”
Greg will help you develop appropriate and truthful responses to preserve your reputation. There are rules to follow in a media firestorm. Let us guide you.