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Greg Stone will teach your spokespeople how to convey messages with force, color and candor, to internal audiences, customers or the media alike.
Prior to any session, he does extensive research so he can conduct a meaningful dialog with the senior executives he trains, many of whom are CEOs, CIOs or CFOs.
Clients emerge with increased confidence. They call him a “secret weapon in my back pocket,” at once “tough and reassuring,” who “manages executives to message.”
With longer lead times, Greg can conduct a top-to-bottom communications “audit,” based on interviews with staff members and customers. At the end of the process he will file an in-depth report, proposing creative strategies and the tactical tools to achieve them.
As a former financial reporter with a master’s from Columbia Business School, Greg has the analytical tools and the experience you need.
Projects include:
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| Media trainings for Fidelity, IBM, the LA Dodgers and Harvard University |
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| A communications audit for a workforce development agency |
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Presentation-skills consulting for a medical products company facing FDA approval |
During the dozen years he spent as a journalist, Greg conducted an estimated 10,000 interviews “on the street” with people from every imaginable occupation, including business leaders, Senators, Governors, law enforcement personnel, lawbreakers and union members.
When he arrives in your conference room, you will benefit from this experience as he videotapes your responses to targeted questions.
During playback he’ll critique both style and content, everything from body language to word choice. He’ll also teach you proven interview-survival techniques.
Again, you’ll be on camera, as if speaking to a live audience.
During playback Greg will teach you how to use your voice as a tool, how to speak with authority, how to write with impact, and above all, how to relax.
In addition, he’ll help you craft PowerPoint slides that will captivate, not torture, the audience.
Stone Communications also offers workshops on:
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| Message Development |
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| Brainstorming |
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| New Media |
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